Former SHINEDOWN Guitarist NICK PERRI's MOUNT HOLLY Releases 'It Ain't Easy' Video, Single

Accompanying an official music video release for the group's debut single, "It Ain't Easy" — now available for download on iTunes and other music networks — former SHINEDOWN guitarist Nick Perri announced the new moniker of his blues-rock quartet: MOUNT HOLLY.

Formerly known as THE NICK PERRI GROUP, the band has garnered attention over the past six months through brief East and West Coast tours.

Filmed by digital media professional Austin M. Bauman, the riveting video transitions between scenic downtown Los Angeles driving and intimate, electrifying group performance. It showcases Perri alongside bassist Deanna Passarella, drummer John Bach and vocalist Josh Bartholomew — a Grammy-nominated artist who also recorded and mixed the single.

Perri says the group's amended name more accurately reflects its collaborative nature and pays homage to the New Jersey town in which it initially formed in 2014.

"I started this project by calling some of the best musicians I know, who also happen to be dear friends, to play a handful of shows with me," said Perri. "The remarkable chemistry experienced over the course of just a few short tours surprised us all. The decision was unanimous: 'This is a real rock 'n' roll band. Let's do it.'"

Addressing the group's future plans, Bartholomew says MOUNT HOLLY is currently writing and recording more music, as well as scheduling both national and international tour dates.

"This has been a tremendously creative time for us, and everything is flowing and happening very naturally," said Bartholomew. "We've been working hard non-stop, and it feels great — almost like we're getting away with something. This is the band all of us have always wanted to be in."

The band performed its inaugural show under the new name this past Tuesday, March 10 at The Sayers Club in Hollywood.